Delulu
Self-serve connection

Instagram publishing and automation

Plan, schedule, and publish Instagram content with Delulu

Connect an Instagram business profile, prepare feed posts and Reels, and keep comment-to-DM follow-up in the same creator workflow.

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Delulu brings Instagram publishing and audience follow-up into one workspace. You can prepare a caption, add an image carousel or a single video, choose the connected profile, and publish now or place the post on your calendar.

Instagram is also the platform where Delulu's automation workflow goes deeper. A connected business profile can power comment-triggered direct-message flows, follower checks, email capture steps, and multi-step conversations without moving the campaign into another tool.

Supported publishing

What you can publish to Instagram

The supported Instagram publishing shapes come from Delulu's current provider rules and publishing path.

Feed images and carousels

Publish one image or a carousel of up to 10 images. Delulu validates the media count before publishing so a campaign does not fail on an avoidable format mismatch.

Reels with cover controls

Publish a single video as a Reel and use an uploaded cover or a selected video timestamp when available. Eligible accounts can also configure trial-Reel behavior.

Comment and DM follow-up

For response campaigns, Delulu can watch supported comment events and send the next approved step in a direct-message flow tied to the connected business profile.

Connection and setup

How to set up Instagram in Delulu

  1. 1

    Open Connected Accounts

    Create or enter a Delulu workspace, open Connected Accounts, and choose Instagram from the connection dialog.

  2. 2

    Authorize a business profile

    Sign in through Instagram and approve the business profile, publishing, comment, and messaging permissions needed for the workflows you plan to use. Delulu never asks for your Instagram password directly.

  3. 3

    Create the post or automation

    Choose the connected profile in the composer for publishing, or create an Instagram automation and select the post, trigger, and message steps for a response flow.

Why it helps

Why creators and teams use Delulu for Instagram

Run publishing and replies together

The content that earns a comment and the follow-up that serves that commenter can be planned in the same workspace, which reduces handoffs and missed campaign steps.

Adapt one campaign for several channels

Start with shared campaign content, then give Instagram its own caption, media choice, and settings while the rest of the post stays coordinated.

Protect the calendar from invalid drafts

Delulu checks the Instagram caption and media shape before publishing, including the single-video or image-carousel rule.

Campaign ideas

Practical Instagram workflows

Lead magnet Reel

Schedule a Reel that asks viewers to comment with a keyword, then send the promised resource through a short DM flow and capture an email only when it is useful.

Product launch carousel

Arrange up to 10 product images, write a launch caption, and schedule the carousel alongside adapted updates for Facebook and LinkedIn.

Trial-Reel experiment

For an eligible account, publish a trial Reel to non-followers first and choose manual or performance-based graduation before the campaign goes live.

Limits to know before you schedule

  • Instagram publishing requires at least one image or video. Delulu does not mix a video and images in the same Instagram post.
  • A post can contain one video or up to 10 images; multiple videos are not supported in one draft.
  • The current publisher creates feed image posts, carousels, and Reels. It does not create a standalone Instagram Story, even though the editor model contains Story-related fields.
  • Business permissions and account eligibility are controlled by Instagram. Trial Reels and some messaging behavior may not be available to every profile.
  • Automation is event-driven, so an unsupported event or revoked permission can prevent the next DM step from running until the connection is repaired.

Questions before connecting

Instagram and Delulu: common questions

Can Delulu schedule Instagram Reels?

Yes. Add one video, select the Instagram profile, configure the Reel settings, and publish immediately or choose a scheduled time.

Can I schedule an Instagram carousel?

Yes. Delulu supports image carousels with up to 10 images. It does not currently combine images and video in the same carousel.

Does Delulu send automatic Instagram DMs?

Delulu supports comment-triggered, multi-step Instagram DM workflows for connected business profiles with the required permissions. You define the trigger and every message step.

Does Delulu need my Instagram password?

No. The connection uses Instagram's authorization flow. Your password is entered with Instagram, not into Delulu.

Connected workflows

Use Instagram with the rest of Delulu

Multi-platform social publishing

Create one campaign and publish it across connected social accounts without rebuilding the post for every network.

Social media content calendar

Review scheduled and published posts in a calendar so gaps, collisions, and campaign timing are easier to spot.

Instagram DM automation

Build comment- and story-triggered Instagram conversations with keyword filters, conditions, messages, buttons, and run history.

Social media analytics

Review account-level performance, engagement trends, and top posts without separating reporting from the publishing workspace.

Related integrations

Build the rest of the campaign

Self-serve connection

Facebook

Connect a managed Facebook Page, choose it during setup, and publish text, image albums, or a single video from Delulu's shared calendar.

Visual publishingProfessional updates
Explore Facebook
Self-serve connection

TikTok

Connect TikTok, upload one video, set privacy and interaction controls, disclose promotional content, and schedule it with your campaign.

Short-form video
Explore TikTok
Self-serve connection

Threads

Connect a Threads profile, publish text, images, or one video, and turn multiple ordered draft items into a reply sequence.

Conversation and communityVisual publishing
Explore Threads

Ready to test the workflow?

Connect Instagram, prepare one real post, and review the result before scaling the calendar.

Connection availability and provider permissions can vary. Start with Connected Accounts, then use a representative draft to verify the exact destination and format.

Open Connected Accounts