Delulu

Respond to engagement with a controlled flow

Instagram DM automation

Create Instagram comment-to-DM and story-reply automations with visual steps, keyword filters, follower checks, buttons, and run analytics in Delulu.

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How it works

From setup to a finished workflow

  1. 1

    Choose an Instagram trigger

    Start from comments on a post or eligible story replies.

  2. 2

    Build the flow

    Add keyword filters, conditions, DM messages, quick replies, and links.

  3. 3

    Publish and monitor

    Activate the automation and inspect runs, contacts, and outcome counts.

Capabilities

What you can do

  • Comment and story-reply triggers for connected Instagram accounts
  • Optional keyword matching and public comment replies
  • DM steps with text, URL buttons, and quick replies
  • Conditions for follower status, email presence, and user response
  • Templates for common delivery, follower, and lead-capture flows
  • Run history, inbox contacts, and automation analytics

Best fit

Who it is for

  • Creators delivering lead magnets
  • Businesses handling repetitive Instagram inquiries
  • Teams running comment-driven campaigns

Examples

  • Send a download link when someone comments a chosen keyword.
  • Ask a non-follower to follow, then re-check before delivering content.
  • Respond to an eligible story reply with a private link and track the run.

Automation with explicit boundaries

The flow builder makes triggers and decisions visible, which helps teams review what a customer will receive before activation.

Delivery depends on Instagram permissions, messaging windows, and platform policy. Delulu cannot guarantee that every public interaction is eligible for a private message, and automations should not be used for unsolicited spam.

Requirements and limits

What to know before you start

  • A compatible Instagram professional account must be connected with the required messaging permissions.
  • Triggers and replies are limited by Instagram's API eligibility, messaging windows, and rate or policy controls.
  • Links, copy, and data collection remain your responsibility; obtain appropriate consent for personal information.

Questions

What people ask about instagram dm automation

What can trigger an Instagram automation?

The current builder supports eligible comments and story replies. Comment triggers can be narrowed with keyword filters and tied to a selected post.

Can a flow check whether someone follows the account?

Yes. A follower-status condition can branch the flow, often after a quick reply establishes the conversation needed for the check.

Can I send buttons or links in a DM?

Yes. Message steps can include supported URL buttons and quick replies, with optional next steps.

Does automation bypass Instagram messaging limits?

No. Every flow remains subject to Instagram permissions, eligibility rules, messaging windows, and platform policy.

How do I know whether a flow is working?

Use automation analytics and run history to review triggers, outcomes, failures, and the contacts entering the flow.

Related features

Analyze

Social media analytics

Review account-level performance, engagement trends, and top posts without separating reporting from the publishing workspace.

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Collaborate

Team workspaces and post approvals

Collaborate on drafts in a shared workspace, assign roles, and route posts through approval before they can publish.

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Create

Multi-platform social publishing

Create one campaign and publish it across connected social accounts without rebuilding the post for every network.

Explore the workflow

Works with these connected channels

Availability still depends on the post format, account type, and permissions described above.

InstagramView all integrations

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